With the continuous rise in global health awareness and changes in lifestyles, the vitamin market has ushered in unprecedented development opportunities. Particularly in China, rapid economic growth and increasing consumer purchasing power are driving the vitamin industry through a transformative upgrade from quantity to quality. This report provides an in-depth analysis of the current development status of China's vitamin industry and explores its future trends.
I. Industry Development Background
II. Analysis of Market Development Status
1. Market Size and Product Structure
2. Industry Chain Upgrade
III. Future Development Trends
1. Technology-Driven Innovation
2. Continued Policy Dividends
3. Broad Market Prospects
China's vitamin industry is in a phase of rapid development, driven by technological innovation and consumption upgrades, and will embrace even broader prospects in the future. Enterprises should seize opportunities, strengthen R&D, and optimize product structures to meet increasingly diverse market demands.
Against the backdrop of accelerating global aging populations and the deepening implementation of the "Healthy China" strategy, China's vitamin industry has entered a golden era of development. According to the *"China Vitamin Industry '15th Five-Year' In-Depth Research and Consulting Forecast Report"* released by the China Research Puhua Industry Research Institute, the scale of China's vitamin market is expected to exceed 120 billion yuan in 2025, with a compound annual growth rate of 10.2%, making it a primary driver of global vitamin market growth.
This rapid expansion is attributed to the synergistic effects of "policy-technology-consumption":
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Policy Support: The National Health Commission's inclusion of vitamin D in the National Nutrition Plan has significantly increased the supplementation rate among children.
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Technological Innovation: Breakthroughs in bio-fermentation technology have substantially reduced the production costs of vitamin C.
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Consumption Upgrade: The "punk wellness" trend among younger generations and the "precision nutrition" demand among the elderly are jointly fueling market growth.
In 2025, China's vitamin market exhibits a diversified development pattern, with key categories performing as follows:
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Vitamin C: Market size reaches 39 billion yuan, accounting for 32.5%, with an annual growth rate of 15%. Chinese enterprises dominate global production capacity.
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Vitamin D: Market size stands at 28 billion yuan, accounting for 23.3%, with an annual growth rate of 18%. Rising intake standards have significantly boosted market penetration.
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Vitamin E: Market size reaches 22 billion yuan, accounting for 18.3%, with an annual growth rate of 12%. Natural vitamin E excels in the high-end market.
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Multivitamins: Market size hits 18 billion yuan, accounting for 15%, with an annual growth rate of 20%. Personalized formula products are gaining popularity.
vitamin industry chain is advancing toward intelligent and high-end development:
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Upstream R&D: Continuous increases in R&D investment and breakthroughs in synthetic biology technology.
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Midstream Manufacturing: Intelligent upgrades significantly enhance production efficiency and energy conservation.
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Downstream Applications: Rapid expansion of functional food markets and the emergence of innovative products.
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Supporting Services: Flourishing new business models such as health data services.
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AI technology will greatly improve the absorption efficiency of vitamin products.
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Synthetic biology will revolutionize traditional production processes, significantly reducing costs.
By 2030, China's vitamin market is projected to surpass 300 billion yuan. The industry will transition from simple product supply to comprehensive health solutions, offering vast growth potential.
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